Privacy policy
Privacy Policy
Last Updated: February 2025
This Privacy Policy describes how www.backroomstcg.com (the “Site”, “we”, or “us”) collects, uses, and discloses Personal Information when you visit or make a purchase from our Site. We are committed to protecting the authenticity of our collectibles and the privacy of our customers.
Contact Information
If you have questions about this policy, need further information on our privacy practices, or wish to make a complaint, please contact us by:
• Email: contact@backroomstcg.com
• Mail:
1801 Flower Avenue Ofc.15,
c/o Saltbox,
Duarte, CA 91010,
United States
1. Information We Collect
a. Device and Usage Information
• What We Collect:
• Web browser version, IP address, time zone, cookie data, pages viewed, search terms, and interactions on our Site.
• Purpose:
• To ensure the Site loads accurately for you, to perform analytics, and to optimize our services.
b. Order Information
• What We Collect:
• Your name, billing and shipping addresses, payment details (including credit card information), email address, and phone number.
• Purpose:
• To process your orders, arrange shipping, send invoices and order confirmations, and screen for potential risk or fraud.
c. Customer Support Information
• What We Collect:
• Any information you provide when contacting us for support.
• Purpose:
• To address your inquiries and provide effective customer service.
d. Cookies and Tracking Data
• What We Collect:
• Information via cookies, log files, web beacons, tags, and pixels.
• Purpose:
• To enhance your browsing experience, remember your preferences, and provide targeted content and advertising.
• Details:
• For a comprehensive list of cookies we use (including their function and duration), please refer to our Cookie Policy.
2. How We Use Your Information
We use your Personal Information to:
• Process and fulfill orders, including payments, shipping, and invoicing.
• Enhance and personalize your experience on our Site.
• Communicate with you about your orders, new products, services, and special offers.
• Perform analytics and improve the functionality and performance of our Site.
• Prevent fraud and ensure the security of our transactions.
3. Sharing Your Personal Information
We share your information with trusted third parties who assist us in operating our business, including:
• Service Providers:
• Our primary e-commerce platform (Shopify) processes orders and payments on our behalf.
• Legal Compliance:
• We may disclose information to comply with legal obligations, respond to lawful requests (such as subpoenas or court orders), or protect our rights.
• Business Transfers:
• In the event of a merger, acquisition, or asset sale, your Personal Information may be transferred as part of the transaction.
For the purposes of the California Consumer Privacy Act (CCPA), while certain disclosures may be considered a “sale” under its definition, we do not sell your Personal Information for monetary gain. All sharing is solely for the operation and improvement of our services.
4. Behavioral Advertising
We use Personal Information to help display targeted advertisements or marketing communications that may be of interest to you. For example:
• Analytics:
• Tools like Google Analytics help us understand how you use our Site.
• Learn more about Google’s practices or opt out of Google Analytics.
• Advertising Partners:
• We share certain data—such as your Site interactions and purchase history—with our advertising partners.
• You may opt out of targeted advertising via:
• Or by visiting the Digital Advertising Alliance opt-out portal.
5. Your Rights
Under the General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), you have the right to:
• Access and receive a copy of the Personal Information we hold about you.
• Request correction, updating, or erasure of your Personal Information.
• Object to or restrict processing based on legitimate interests.
• Request data portability.
Under the California Consumer Privacy Act (CCPA)
If you are a California resident, you have the right to:
• Request access to the Personal Information we hold about you.
• Request correction, updating, or deletion of your Personal Information.
• Designate an authorized agent to make these requests on your behalf.
To exercise any of these rights, please contact us using the details provided above.
6. Data Retention
We retain your Personal Information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When you place an order, your data is kept for record-keeping purposes until you request its deletion.
7. Automated Decision-Making
• Our Practices:
• We engage in automated decision-making processes that can have a legal or otherwise significant effect on you.
• For instance, our processor (Shopify) uses limited automated decision-making to help prevent fraud (e.g., temporary blacklists for failed transactions or suspicious credit card activity).
If you object to processing based solely on automated decision-making, please contact us.
8. Cookies
Cookies are small data files stored on your device that help improve your browsing experience. We use both “session” cookies (which expire when you close your browser) and “persistent” cookies (which remain until they expire or are deleted). Most cookies we use are necessary for:
• Managing user sessions and maintaining your login status.
• Enhancing Site performance and analytics.
• Enabling targeted advertising and tracking user interactions.
You can manage or disable cookies through your browser settings; however, please note that doing so may affect the functionality of our Site.
9. Do Not Track
There is no uniform industry standard for responding to “Do Not Track” signals. As a result, our data collection and usage practices remain unchanged if such a signal is detected.
10. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. When we make updates, the “Last Updated” date at the top of this policy will be revised. We encourage you to review this policy regularly.
11. Complaints
If you are not satisfied with our response to your complaint or believe that your privacy rights have been violated, you have the right to lodge a complaint with your local data protection authority. For example, if you are in the United Kingdom, please contact the Information Commissioner’s Office (ICO) at https://ico.org.uk/make-a-complaint/.
By using our Site, you agree to the terms outlined in this Privacy Policy. We remain committed to safeguarding your Personal Information while delivering the quality and authenticity you expect from Backrooms TCG.